Google has announced that websites that are optimized for mobile now take into account the quality of the ads. The company says that last year began to limit advertising on smartphones, said the landing pages with Flash-heavy content to improve user experience. Now the search giant will focus on the optimization of a mobile website and a new quality factor for mobile ads to all AdWords campaigns that are the source of mobile traffic.
As Google said, a mobile Web experience poor negatively on the perception of a consumer to a brand or company and make it difficult for them to get involved or make a purchase. In fact, 61% of users are unlikely to return to a site they had problems to access from their mobile.
Wallpaper, the home page of Google, the quality of the mobile sites, the factors underlying the site, a simple layout, content prioritization, mobile features, touch, minimal flash, landing page load. The quality of landing page is one of several factors that determine the quality score of the keywords the advertiser '.
As a result of this change, the ads that have landing pages optimized mobile better results in AdWords and drive more traffic. The central guidelines for the quality of the landing page applies to all devices (desktops and laptops), but this problem only affects AdWords on mobile devices.
Not surprisingly, Google pushes its own mobile site creator with Google Sites, publishers and website owners who want to create a simple mobile website. Due to the holiday season approaches, retailers may want to ensure that their sites are integrated with the guidelines of Google landing page. Of course, this year more than ever, consumers will use their vacation mobile phone to search and purchase.
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